For Oakley’s Reduct sunglasses social media campaign, I handled the full production—shooting, editing, and location scouting—all within 24 hours to meet the fast-paced launch deadline. The video captures the sleek, futuristic design of the Reduct frames through a high-energy, visually striking edit. Shot in an urban environment with dynamic lighting and reflective surfaces, the visuals emphasize the glasses' lightweight feel and cutting-edge aesthetics. The influencer talent was carefully chosen to align with Oakley’s performance-meets-lifestyle brand, bringing effortless style and movement to the piece. Paired with a trending, high-tempo soundtrack, the final edit seamlessly integrates with social media feeds, making an immediate impact for the release.
Oakley eyejacket reducts
Role: Producer, dp, Editor
