I created a high-energy video series for the American Dairy Association, designed to inspire young athletes to choose chocolate milk as their go-to recovery drink. This visually-driven campaign captured dynamic sports moments—highlighting endurance, strength, and post-game recovery—while seamlessly integrating chocolate milk as the ultimate fuel. Tailored for youth sports programs and social media, the series combined action-packed visuals with an engaging narrative to reinforce the benefits of chocolate milk in a way that resonates with the next generation of athletes. This campaign successfully increased awareness of chocolate milk as a recovery drink, leading to ADANE’s first-ever partnership with the Nike Armory Track Meet in NYC, where top high school athletes from across the East Coast competed in an elite invitational event.
