I crafted a high-energy piece that seamlessly blends fitness and lifestyle, aligning with the brand’s vision of integrating hydration into every aspect of an active routine. BodyArmor wanted to highlight how their product isn’t just for intense training sessions—it’s a staple for athletes and everyday movers alike. Shot in diverse locations, from urban streets to outdoor training spots, the ad showcases how real athletes and fitness enthusiasts can incorporate BodyArmor into their daily routines, whether they’re in the gym, on a run, or simply staying active throughout the day. Fast-paced cuts, dynamic camera work, and a trending, motivational soundtrack reinforce the connection between performance and everyday movement, making the ad feel organic yet powerful across social media platforms
Role: Dp, Editor, Director
Role: director, Editor, DP
